Michael McIntosh

3D medical background with magnifying glass examining brain depicting alzheimers research

Neurobiology and evolution: Why your brain won’t let you make rational decisions

Over the past few months I’ve been rewriting the handbook that accompanies the 21T Value Grid, and despite its fundamental acknowledgement that decisions are at least as emotional as they are rational, the process revealed some new insights which make this truer than ever. Bounded Rationality Purely logical decisions must, […]