I feel our message, research and work is important, helping to redefine what it means to be an effective leader or a high-functioning organisation. But not specialising in marketing, it seemed it might be a good idea to contact a few PR companies to learn a little about how they […]
The ASX announcement made by Dick Smith Electronics in August 2015 “reported a second year of solid performance as the Company’s Growth Strategy continue(d) to resonate.” Combined with words like “Dick Smith’s balance sheet remains strong” and confident predictions of further sales growth and cost savings for an estimated 2016 […]
What is a “customer experience”? Why does it matter so much all of a sudden? Why do “customer experiences” need designing and how? Isn’t great customer service the same thing? If one were talk about software or online user experience, everyone would immediately understand the concept. It’s not so much about whether […]
Woolworths proudly describe Masters as “offering Australian consumers a retail experience they have never seen before”. The Australian Financial Review of July 6, 2015 talks about a 4 year capital investment of $2billion and accumulated losses of $600 million, as well as falling performance of the core supermarket chain business. […]
